Program

Join our 12 Week Hot Cognition MasterClass:

AI powered sales enablement that meets you where you are

If you want to sell with more confidence and achieve better results, the Hot Cognition MasterClass is for you. The 12 week program – designed by sales, capability + strategy experts – sharpens your strategy while helping you achieve better results, more efficiently. You’ll work with (and be accountable to) a cohort of like-minded professionals. Best of all, you’ll feel more like yourself when you sell.

  • Sushi bento box

    Prework

    Week 1

    Lay the groundwork for a strong start. Together we’ll work out where you are (so we can meet you there :-)

  • Blueprint washed in blue and pink

    Blueprinting

    Weeks 2-4

    Set the stage for your sales success starting with training your second brain – your AI partner and building your own AI advisors. Define your unique offering, pinpoint your audience and fine tune your offering to create a results-driven plan that resonates.

  • Jet engine igniting

    Prime

    Weeks 4-5

    Get ready to fire up your sales engine – we enhance your LinkedIn outreach and your messaging in order to spark the interest of your potential customers.

  • A sparkplug sparking

    Ignite

    Weeks 6-8

    Continue your sales enablement journey with automated outreach, expanding your network and engaging prospects with more provocative POV and sharper proposals.

  • A studio mixer

    Amplify

    Weeks 9-12

    Put it all into practice! Expand your client base with targeted messaging and strategic follow-ups, craft sharp POVs and proposals and practice so that you can pitch confidently with clients, anticipating audience reactions.

  • A studio mixer and levels visualization

    Tune

    Monthly

    Agility is key in sales. Tune-up sessions are about monitoring performance, adapting strategies and enhancing your skills for ever-better results.

Frequently asked questions

  • Hot Cognition boosts your sales game. It helps sharpen your sales strategy and makes sure you're being yourself when you sell. For example, we figure out what you're good at and amp it up on your LinkedIn profile We develop a game plan that uses AI to accelerate your sales outreach. We set you up with an effective AI-powered LinkedIn tool that exponentially increases your prospecting. We don’t stop there; we also help tune up your proposals with a mix of AI smarts and personal coaching.

  • If you are a solution seller (anyone who sells customized offerings e.g consultants, designers, agencies, key account teams) who wants to improve your sales performance, even if sales isn’t your main job, the Hot Cognition MasterClass is for you! It enhances your natural strengths and making the process easier and more effective. By leaning into what you’re naturally good at and your own unique style, we help you get better results without becoming a sales robot.

  • What sets Hot Cognition apart is how it mixes developing your own skills with smart AI help. It’s not just about software or training; it’s about making you – and your sales team – better and more effective, and feel more like yourselves in the sales process.

    We understand, from experience the value of your network and your reputation so our process is designed to respect that value and avoid the dreaded “apology tour” after indiscriminate, ill-informed messaging and outreach.

  • That will depend on the size of your team - if there's a few of you then we can offer a “closed” MasterClass that is designed for your team.

    If you're flying solo then you can join one of our open MasterClass cohorts - we kick off a new cohort every 4 weeks.

  • The first 12 weeks will need 90 minutes a week of your time for meetings and another half day a week to prepare. You’ll be up and running after week 4 and working on live projects so it’s focused on “learning by doing.”

    After the first 12 weeks it’s about building your habits, fine-tuning and efficiency and you’ll be invited to a monthly one hour session.

  • Deeper confidence in your own sales potential, fast results from active outreach, the Hot Cognition AI Powered Playbook, optimized sales fundamentals (your LinkedIn digital presence, capabilities deck and POV/proposal format) and a tireless LinkedIn outreach engine - yours for as long as you want to subscribe.

    You'll also participate in regular sessions with our team of experts throughout the program for coaching, sparring and inspiration.

  • Yes, it’s pretty flexible. We strongly suggest having a CRM to keep tabs on your leads and deals, but really, all you need to have to start the program is LinkedIn Sales Navigator.

  • LinkedIn is a B2B goldmine. 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions and it’s one of the only environments where you can communicate directly with the B2B buyer, without gatekeepers. It’s also very human - allowing for “chat” vs. formal email communication.

    Having said that, while we focus primarily on LinkedIn for prospecting, our recommended messaging can work well in other formats including outbound email. We also include suggestions for reaching prospects outside of digital communications and we are always keeping tabs on the best platforms and resources to enable more effective sales.

  • It depends on the number of people participating. Get in touch and we can talk you through our options and the investment level.

Start your sales transformation